illy and Bidfood Host Coffee Experience Activation at Le Royal Meridien Abu Dhabi

As part of the coffee celebrations, illy, in collaboration with Bidfood, conducted an exclusive product experience activation at Latitude Café. The event focused on showcasing illy's renowned single-origin coffee range, offering guests a unique and immersive coffee journey. 

Customers were guided through an informative tasting session featuring illy’s top single origins: Brasile, Guatemala, and Ethiopia. This journey allowed attendees to appreciate the distinctive flavors and profiles of each origin, enhancing their understanding of illy's commitment to quality. 

The experience came to life with a dedicated coffee zone setup within Latitude Café, where guests could fully engage with the products. The highlight of the event was a "Taste and Tell" session, led by illy’s expert baristas, who shared insights on the origins, brewing techniques, and tasting notes. 

This activation not only elevated the coffee experience for the attendees but also showcased illy's passion for excellence in every cup. It was a perfect blend of education, engagement, and exquisite coffee, leaving guests with a deeper appreciation for illy’s single-origin range.