Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

Al Diyafa, which was subsequently rebranded to Bidfood KSA in July 2019. Distributes an array of premium food and beverage products across the kingdom, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, and cinemas.&nbsp;

With full presence in Riyadh, Jeddah and Dammam, Bidfood KSA has full fledged food and beverage studios, allowing customers to create innovations and recipes for their concepts.&nbsp; More importantly, Bidfood KSA distributes across all the Kingdom of Saudi Arabia, daily, from 5 distribution centers and using over multi-temperature trucks.&nbsp;

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Al Diyafa

Co Brands

Our Brands

Own Brands

Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

SAUDI ARABIA

Distribution centers delivering to all regions daily

Bidfood Home is a platform that enables B2C end consumer to order online via a website and a mobile application available on android and iOS. Bidfood Home offers a wide variety of top-quality F&amp;B products delivered to the desired Emirate across the UAE, bringing restaurant experience to consumers, allowing them to recreate unforgettable dining experiences at home.

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company&#39;s focus on serving the HORECA industry: Hotels, Restaurants, and Caf&eacute;s which was and remains the company&#39;s primary customer base.

As HORECA Trade grew and expanded its operations, it joined hands with the global foodservice leader, Bidcorp in 2005, (Bidvest at that time)

Today, Bidfood UAE provides a full portfolio of world-leading range of food and beverage brands; including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, Impossible and many more. We work closely with leading suppliers to bring top of the line products and latest technological innovations to provide the best service in the market.

In 2021, Bidfood UAE was the leading food service distributor to provide clients with a first of a kind technological advancement: myBidfood, which allows customers to order all their needs anytime, anywhere.

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Bidfood

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company's focus on serving the HORECA industry: Hotels, Restaurants, and Cafés which was and remains the company's primary customer base.

Distribution centers delivering to all Emirates daily

Born in 2014, Bidfood Oman group has been providing &amp; distributing premium food and beverage products across the sultanate, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, cinemas etc.&nbsp; With two distribution centers, one in Muscat and the other in Salalah, Bidfood Oman reaches customers across all the nation.

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining &amp; culinary experience.

Bidfood Oman

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining & culinary experience.

OMAN

Distribution centers delivering to all governorates daily

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.&nbsp;

Bidfood Bahrain specializes in supplying a wide range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies. Bidfood Bahrain offers an extensive portfolio of products and services to meet the diverse needs of their customers in the food industry.

Bidfood Bahrain

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.

BAHRAIN

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

Bidfood Jordan offers a diverse portfolio of products and services to meet the specific needs of their customers in the food industry focusing on delivering quality products, maintaining efficient supply chains, and providing exceptional customer service.

Bidfood Jordan

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

JORDAN

Distribution centers delivering to all districts daily

Bidfood UAE is proud to unveil a one-of-a-kind culinary collaboration in partnership with&nbsp;Resfood, our leading supplier of premium Asian food products, and the acclaimed&nbsp;OKKU Dubai, renowned for their mastery in modern Japanese cuisine.

Hosted at OKKU&rsquo;s exclusive&nbsp;MUSOU private dining lounge, this intimate dining experience brought together food connoisseurs and industry professionals for a 10-course set menu that celebrated the depth and diversity of our Asian category.

Curated with teppanyaki expertise and guided by the philosophy of&nbsp;omakase&mdash;where the chef creates a menu based on seasonal ingredients and culinary instinct&mdash;the event was a flavorful journey through authentic, elevated Asian cuisine. From delicate sashimi to bold umami-infused dishes, each course showcased the quality and versatility of the&nbsp;Resfood range, sourced with precision to meet the highest culinary standards.

This exclusive dinner not only spotlighted the exceptional capabilities of our Asian portfolio but also reinforced Bidfood UAE&rsquo;s commitment to being the&nbsp;ultimate destination for premium Asian food solutions&nbsp;in the HORECA sector.

With innovation, authenticity, and collaboration at the core, Bidfood continues to elevate the dining experience across the region&mdash;one unforgettable bite at a time.

A Culinary Journey Through Asia: Bidfood UAE x Resfood x OKKU Dubai

This Ramadan, Bidfood partnered with Talabat in Dubai to create a heartfelt initiative that honored the tireless efforts of delivery riders - the unsung heroes who ensure food reaches customers across the city. As food service providers ourselves, we recoggnized the importance of giving back to those who work relentlessly, especially during the holy month of Ramadan.

In a unique and meaningful gesture, our team at Bidfood stepped into the shoes of delivery riders for a day. Instead of simply supplying food, we took it upon ourselves to deliver hot packed meals directly to the hardworking riders who keep Dubai&#39;s food scene thriving.

The inititative had a remarkable impact, reaching over 2,000 delivery riders across the city. With the help of our dedicated Bidfoodies, we set up key distribution points in Arjan and Barsha, ensuring that every meal was delivered with gratitude and appreciation. Together with Talabat, we turned this vision into a reality, creating a moment of connection , generosity, and shared purpose. It was a day that highlighted the power of community and the spirit of giving that defines Ramadan.

To all the delivery riders in Dubai, we appreciate you. Ramadan Kareem!

Bidfood and Talabat unite to give back to Dubai's delivery heroes this Ramadan

Bidfood UAE is proud to introduce Five Founders Beef, the latest addition to our growing beef portfolio. As Australia&rsquo;s first carbon-neutral beef brand, Five Founders is redefining sustainability in the meat industry&mdash;making it a top choice for chefs who value mindful sourcing without compromising on quality.

To celebrate the launch, we partnered with Chef Patricia Roig of BOCA to curate an exclusive dining experience, showcasing the exceptional flavors and versatility of Five Founders Beef. Guests indulged in a five-course menu featuring premium cuts such as Tenderloin, Striploin, Brisket, OP Ribs, and Flap, each meticulously prepared to highlight the superior taste and texture of this sustainable beef.

The evening concluded on a sweet note with a Carma Swiss Chocolate dessert, adding a luxurious finish to an already unforgettable culinary journey.

Hosted at Dubai&rsquo;s renowned Green Michelin Star venue, BOCA, this event not only introduced Five Founders Beef to the UAE&rsquo;s culinary scene but also reinforced the growing shift towards responsible dining.

Stay tuned for more exclusive collaborations as we continue to bring the world&rsquo;s best ingredients to your kitchen.

Bidfood UAE welcomes Five Founders Beef to its premium portfolio

Dubai&rsquo;s ultimate destination for BBQ and grills, The Pit at City Walk, recently played host to an exclusive culinary collaboration with celebrity influencer Harry Heal&mdash;bringing food lovers a limited-time brisket sandwich meal featuring none other than the premium Phoenix Wagyu cuts.

Crafted over an open flame, the brisket was expertly prepared using a unique grilling technique developed in partnership between Harry Heal and The Pit&rsquo;s skilled crew. The result? A mouthwatering, smoky, and tender creation that set the city&rsquo;s BBQ scene ablaze.

Over a week-long launch dining experience, guests indulged in an unforgettable menu, immersing themselves in the rich, buttery flavors of Phoenix Wagyu. From sizzling grills to smoky aromas, the activation showcased the exceptional quality of this premium beef.

Bidfood UAE is proud to have powered this exciting collaboration, bringing together top-tier ingredients, culinary craftsmanship, and an experience that truly celebrated the art of fire-cooked perfection.

The Pit x Harry Heal : A Fiery Collaboration with Phoenix Wagyu

Bidfood UAE is proud to launch Heinz Professional Mayonnaise, bringing you a whole new level of creamy indulgence. To showcase its versatility, we&#39;ve created an easy-to-follow recipe that highlights just how effortlessly Heinz Pro Mayo can elevate your dishes.

Ready to experience mayo like never before? Watch the full recipe and discover more on our LinkedIn:&nbsp;<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_heinz-heinzprofessionalmayonnaise-mybidfood-activity-7316340700642488320-P7BW?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">#heinz #heinzprofessionalmayonnaise #mybidfood | Bidfood Middle East</a>

Made with Heinz - A Recipe Series featuring Chicken Parmigiana

Duck and Waffle hosted an unforgettable night at their iconic venue to celebrate the grand opening of their stunning new lounge. The exclusive event, proudly sponsored by SPAP and Fever-Tree and powered by MyBidfood, brought together industry professionals, tastemakers, and influencers for a vibrant evening of culinary excellence and spirited connections.&nbsp;

Guests were treated to a specially curated selection of Duck and Waffle&rsquo;s signature bites, expertly paired with refreshing beverages. Fever-Tree, the official premium mixer partner, added an extra layer of sophistication to the drink experience, while SPAP played a key role in supporting the evening&#39;s success. The new lounge, with its stylish ambiance and breathtaking views, offered the perfect backdrop for mingling, relaxing, and soaking in the city&#39;s dynamic energy.&nbsp;

The event not only showcased the venue&rsquo;s elevated food and beverage offerings but also set the tone for what promises to be a premier hotspot for Dubai&rsquo;s social and culinary scene. Special thanks go to SPAP, Fever-Tree, and MyBidfood for bringing this remarkable celebration to life.

Duck and Waffle Launch Sponsored by SPAP & Fever Tree

A delightful new collaboration is brewing in the UAE as Illy and Magnolia Bakery come together to launch a limited-time Illy-infused dessert menu, powered by Bidfood UAE. This partnership brings together the richness of premium coffee with the charm of handcrafted desserts, offering customers a fresh and indulgent experience this season.&nbsp;

To mark the launch, Magnolia Bakery hosted a memorable influencer event turning the spotlight on the new menu and the essence of the collaboration. Handpicked influencers from across the UAE&rsquo;s lifestyle, food, and coffee scenes gathered for a unique celebration that combined creativity, flavour, and fun.&nbsp;

Guests were invited to participate in a lively cupcake and cake decorating session, using Illy-infused elements to personalize their desserts. Alongside the activity, Illy brand representatives conducted guided coffee tasting sessions, allowing attendees to explore the depth and balance of Illy&rsquo;s signature flavours and understand the inspiration behind the new dessert range.&nbsp;

The event was a multisensory experience, from the smell of fresh coffee to the hands-on decorating and tasting showcasing how both brands are elevating the coffee and dessert ritual for UAE consumers. In the spirit of generosity and brand love, Illy also prepared curated giveaway bags for all influencers in attendance, filled with illy-branded keepsakes as a token of appreciation and a celebration of the collaboration.&nbsp;

Powered by Bidfood UAE, this partnership highlights the power of thoughtful brand collaborations and shared storytelling in the F&amp;B industry. The new illy-infused menu is now available for a limited time across all Magnolia Bakery UAE locations, giving customers the chance to enjoy a truly harmonious pairing of flavour and craft.

illy Joins Hands with Magnolia Bakery for a Flavorful Debut of Coffee-Infused Desserts

JING Tea Hosts an Exclusive Mixology Experience at JASS Lounge Powered by Bidfood

JING Tea Hosts an Exclusive Mixology Experience at JASS Lounge Powered by Bidfood

This Christmas, Bidfood UAE embraced the spirit of giving by teaming up with the UAE Food Bank to prepare and distribute 500 packed meals to those in need across labor accommodations in Dubai. This heartwarming initiative aimed to spread smiles and joy, ensuring the festive season brought comfort to every corner of the community.

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Giving back to the community lies at the heart of Bidfood UAE&rsquo;s values, and this partnership with UAE Food Bank highlights our commitment to making a difference. Through this initiative, we sought to share the holiday spirit and remind everyone that even small acts of kindness can create a big impact.

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We are deeply grateful for the opportunity to contribute and extend our heartfelt thanks to everyone who made this initiative possible. Together, we continue to work towards a brighter, more compassionate future.

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From all of us at Bidfood UAE, we wish you a joyous and giving Christmas season!

Bidfood UAE Spreads Christmas Cheer with UAE Food Bank

Bidfood UAE recently partnered with the talented Chef Shane to deliver an extraordinary meat experience, showcasing the finest cuts from their premium portfolio. The event provided customers with an immersive journey, highlighting the exceptional quality, versatility, and craftsmanship behind Bidfood&rsquo;s premium meat selections.&nbsp;

The experience began with an educational session at the butchery, where customers explored the intricacies of marbling and texture, gaining hands-on insights into the characteristics that define premium meat. The session also offered a platform for interaction with the team, enabling customers to ask questions and deepen their understanding of the journey each cut takes&mdash;from packaging to preparation and finally to the plate.&nbsp;

Chef Shane curated a menu that demonstrated how these premium cuts can transform into diverse and flavorful dishes, showcasing the versatility of the products across various recipe offerings. Each dish was carefully crafted to highlight the unique qualities of the featured cuts, leaving attendees inspired by the possibilities.&nbsp;

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The Meat Showcase Featured:&nbsp;

Phoenix Brands&nbsp;

Wagyu 6-7 Striploin&nbsp;

Wagyu 6-7 OP-Ribs&nbsp;

ABG&nbsp;

Black Angus Oyster Blade&nbsp;

Silent Valley&nbsp;

Wagyu 9+ Tenderloin&nbsp;

Wagyu 6-7 Topside&nbsp;

Five Founders&nbsp;

100-day grain-fed Tenderloin&nbsp;

100-day grain-fed Flap&nbsp;

The event not only celebrated the art of premium meat but also reaffirmed Bidfood UAE&#39;s commitment to delivering exceptional products that elevate culinary experiences. With Chef Shane&rsquo;s expertise and the quality of Bidfood&rsquo;s portfolio, the event was a masterclass in innovation and taste, leaving customers excited to bring these premium cuts to their menus.&nbsp;

Bidfood UAE Hosts Exclusive Meat Experience with Chef Shane

Bidfood UAE, in collaboration with Heinz, hosted an exceptional event for its customers across the UAE, combining the excitement of golf with a flavorful culinary experience. This celebration honored the strong partnership with customers while showcasing the versatility of Heinz&rsquo;s premium sauce range.&nbsp;

Guests embarked on a delightful snacking journey, tasting and exploring a specially curated menu of premium bites paired perfectly with Heinz sauces. From bold flavors to classic favorites, the experience highlighted the unmatched quality and versatility of the Heinz range.&nbsp;

The event also featured an interactive round of golf with the Heinz team, adding an element of fun and camaraderie to the day. Guests enjoyed a selection of Heinz-enhanced bites, perfectly complementing the engaging activities and creating a memorable experience for all.&nbsp;

This unique celebration was a testament to Bidfood UAE and Heinz&rsquo;s commitment to delivering premium experiences that blend culinary innovation with engaging customer connections.

Let's Golf Together with Heinz

The highly anticipated DP World Golf Championship returned this year, bringing with it not just world-class golf but also an extraordinary culinary experience. In an exciting collaboration, Top Golf partnered with Bidfood UAE to create a standout Food Truck Experience that delighted attendees with a curated menu of irresistible snacks and bites.&nbsp;

The menu featured:&nbsp;

Tanmiah Chicken Korean Popcorn, offering bold and Savory Flavors.&nbsp;

Panko Prawns, served as crispy prawn strips for seafood lovers.&nbsp;

Lamb Weston Fries, perfectly paired with an array of classic Heinz sauces to elevate the taste.&nbsp;

Golf enthusiasts enjoyed a blend of premium food options while taking in the thrilling action on the greens, making the food stand a buzzing spot for indulgence and great conversations. The collaboration successfully showcased the versatility and quality of Bidfood UAE&rsquo;s brands, leaving attendees with a memorable culinary experience.

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