Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

Al Diyafa, which was subsequently rebranded to Bidfood KSA in July 2019. Distributes an array of premium food and beverage products across the kingdom, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, and cinemas.&nbsp;

With full presence in Riyadh, Jeddah and Dammam, Bidfood KSA has full fledged food and beverage studios, allowing customers to create innovations and recipes for their concepts.&nbsp; More importantly, Bidfood KSA distributes across all the Kingdom of Saudi Arabia, daily, from 5 distribution centers and using over multi-temperature trucks.&nbsp;

&nbsp;

Al Diyafa

Co Brands

My bidfood | KSA

Our Brands

Own Brands

Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

SAUDI ARABIA

Distribution centers delivering to all regions daily

Bidfood Home is a platform that enables B2C end consumer to order online via a website and a mobile application available on android and iOS. Bidfood Home offers a wide variety of top-quality F&amp;B products delivered to the desired Emirate across the UAE, bringing restaurant experience to consumers, allowing them to recreate unforgettable dining experiences at home.

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company&#39;s focus on serving the HORECA industry: Hotels, Restaurants, and Caf&eacute;s which was and remains the company&#39;s primary customer base.

As HORECA Trade grew and expanded its operations, it joined hands with the global foodservice leader, Bidcorp in 2005, (Bidvest at that time)

Today, Bidfood UAE provides a full portfolio of world-leading range of food and beverage brands; including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, Impossible and many more. We work closely with leading suppliers to bring top of the line products and latest technological innovations to provide the best service in the market.

In 2021, Bidfood UAE was the leading food service distributor to provide clients with a first of a kind technological advancement: myBidfood, which allows customers to order all their needs anytime, anywhere.

&nbsp;

Bidfood

My bidfood | UAE

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company's focus on serving the HORECA industry: Hotels, Restaurants, and Cafés which was and remains the company's primary customer base.

Distribution centers delivering to all Emirates daily

Born in 2014, Bidfood Oman group has been providing &amp; distributing premium food and beverage products across the sultanate, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, cinemas etc.&nbsp; With two distribution centers, one in Muscat and the other in Salalah, Bidfood Oman reaches customers across all the nation.

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining &amp; culinary experience.

Bidfood Oman

My bidfood | OMAN

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining & culinary experience.

OMAN

Distribution centers delivering to all governorates daily

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.&nbsp;

Bidfood Bahrain specializes in supplying a wide range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies. Bidfood Bahrain offers an extensive portfolio of products and services to meet the diverse needs of their customers in the food industry.

Bidfood Bahrain

My bidfood | BAHRAIN

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.

BAHRAIN

Bidfood KSA proudly took part in Sirha Riyadh 2025, one of the Kingdom&rsquo;s leading hospitality and foodservice exhibitions, showcasing the company&rsquo;s commitment to elevating culinary excellence in Saudi Arabia.

This year, Bidfood highlighted its premium beverage and pastry portfolio featuring illy Coffee, MONIN syrups, and strong support for Valrhona and Bridor. The brands&rsquo; booths attracted chefs, baristas, and hospitality professionals eager to explore innovation, quality, and inspiration that define the Bidfood experience.

The participation was further marked by the presence of Mr. Hisham El Jamil, CEO of Bidfood Middle east, whose attendance reaffirmed the company&rsquo;s strategic focus on strengthening partnerships, expanding market leadership, and driving growth across the Kingdom&rsquo;s rapidly evolving F&amp;B landscape.

Through its dynamic presence at Sirha, Bidfood continues to position itself as the preferred partner for professionals bringing world-class brands, expertise, and passion to Saudi Arabia&rsquo;s vibrant hospitality industry. 
&nbsp;

Bidfood KSA proudly took part in Sirha Riyadh 2025, one of the Kingdom’s leading hospitality and foodservice exhibitions, showcasing the

Bidfood KSA at Sirha Riyadh 2025

Bidfood Oman proudly announces the exciting expansion of its sauce portfolio, introducing two new irresistible flavors that promise to enhance menus and delight taste buds across the Sultanate. With a strong commitment to bringing globally loved brands and innovative taste experiences to the foodservice industry, Bidfood Oman continues to support chefs, restaurants, and hotels with the finest culinary solutions.

The newly introduced sauces from Heinz are set to become kitchen favorites. The Heinz Dynamite Sauce delivers a bold and exciting flavor journey &mdash; starting with a smooth sweetness that gradually unfolds into a spicy kick, living up to its &ldquo;dynamite&rdquo; name. Perfect for burgers, fried snacks, or sandwiches, this sauce adds a fiery twist to every bite.

Meanwhile, the Heinz Burger Sauce offers a rich and creamy texture infused with notes of tomato, mustard, dill, and herbs. This herby, tangy blend creates the perfect balance to complement any burger or grilled dish, transforming everyday meals into gourmet creations.

By introducing these new sauces, Bidfood Oman reinforces its dedication to offering premium-quality products that inspire creativity and consistency in professional kitchens. These additions embody the brand&rsquo;s ongoing mission &mdash; to bring the best of global flavors to Oman&rsquo;s vibrant and evolving food scene.

Stay tuned as Bidfood Oman continues to expand its range with innovative products designed to meet the needs of the modern foodservice industry.

&nbsp;

Bidfood Oman proudly announces the exciting expansion of its sauce portfolio, introducing two new irresistible flavors that promise to enhance menus

Bidfood Oman Expands Its Sauce Range with Bold New Flavours

Bidfood Oman is proud to unveil its latest addition to the gourmet portfolio &ndash; a carefully curated range of Specialty Cheeses that promise to inspire chefs and delight cheese lovers across the Sultanate. Designed to meet the highest standards of quality and authenticity, this new selection offers rich, distinctive flavors that cater to the evolving demands of Oman&rsquo;s foodservice industry.&nbsp;

The new range includes the luxurious Belcanto Mascarpone, perfect for both sweet and savory recipes; the iconic Parmigiano Reggiano Wheel aged 36 months, known for its deep, complex flavor; Formagiatore Grana Padano and Hard Cheese, both aged 10 months and available in convenient 1/8 cuts; the aromatic and smooth Formagiatore Provolone Pancetta Dolce; and the irresistibly creamy Bons Mayennais Brie Wheel.&nbsp;

Whether used in fine dining, casual menus, or creative catering solutions, these specialty cheeses offer versatility, superior taste, and unmatched quality. As a trusted foodservice partner, Bidfood Oman remains committed to bringing the finest international brands and gourmet ingredients to chefs, restaurants, and hotels throughout the country.&nbsp;

Stay tuned as we continue to expand our portfolio and introduce more premium products tailored to the needs of Oman&rsquo;s dynamic culinary scene.&nbsp; 
 
Explore more:&nbsp; <a href="https://www.instagram.com/bidfoodoman/?hl=en">Video</a>

Bidfood Oman is proud to unveil its latest addition to the gourmet portfolio – a carefully curated range of Specialty Cheeses that promise to

Bidfood Oman Introduces Premium Specialty Cheese Range to Elevate Culinary Excellence.

Bidfood Bahrain proudly activated MONIN at the exclusive VIP movie premiere of&nbsp;&ldquo;I Know What You Did Last Summer&rdquo;, hosted by EPIX Cinema &mdash; Bahrain&rsquo;s most iconic cinema destination.

As guests walked into the cinematic event, they were welcomed by a standout MONIN-branded booth, crafted and managed by Bidfood Bahrain&rsquo;s beverage and marketing teams. With a focus on experience-driven branding, the booth offered two custom-themed drinks inspired by the film:&nbsp;&ldquo;Berry Suspect&rdquo;&nbsp;and&nbsp;&ldquo;Last Sip of Summer.&rdquo;

These refreshing, story-driven mocktails captured the theme of the night while showcasing MONIN&rsquo;s ability to adapt across seasonal and creative menus.

Flavor Meets Film &mdash; and People Loved It

The response from guests &mdash; including influencers, lifestyle personalities, and VIPs &mdash; was overwhelmingly positive. The drinks became a talking point throughout the night, with many praising the creativity, balance of flavor, and alignment with the movie&rsquo;s theme.

Designed and served by our in-house Beverage Specialist, Rohan, with on-ground support from the marketing team, every element was engineered to leave a lasting impression. The drinks not only delivered on flavor but also served as a strong introduction to MONIN&rsquo;s lifestyle potential in entertainment venues.

Marketing-Led, Experience-First

The activation was conceptualized and delivered by Bidfood Bahrain&rsquo;s marketing team, led by&nbsp;Arham Hafeez, Marketing Specialist. From ideation to execution, the event was a testament to how strong brand-building and customer engagement can go hand in hand.

MONIN: A Brand Built for Experience

As the global leader in premium syrups and beverage solutions,&nbsp;MONIN is no stranger to innovation. With over 100 flavours and a heritage of creativity, MONIN continues to be the go-to brand for mixologists, chefs, and beverage professionals around the world.

At EPIX, MONIN&rsquo;s presence was not only visual &mdash; it was immersive, tasteful, and story-driven. It offered a glimpse into how MONIN can thrive in lifestyle spaces beyond caf&eacute;s and restaurants, including cinemas and high-footfall entertainment venues.

A Step Forward for Bidfood Bahrain

For Bidfood Bahrain, this activation reflects a broader mission &mdash; to create meaningful, memorable brand moments that connect global F&amp;B brands with the local lifestyle market. By combining creative storytelling, beverage expertise, and high-impact content, the team successfully positioned MONIN in a new, influential environment.

Following the event, EPIX Cinema has shown interest in exploring MONIN for future in-cinema beverage offerings &mdash; a promising development driven by the event&rsquo;s success.

At Bidfood Bahrain, we don&rsquo;t just supply premium brands &mdash; we bring them to life.&nbsp;And with MONIN, we&rsquo;re just getting started 
 
Watch it now: <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_epix-bahrain-bidfoodme-activity-7359186874311106560-JXDv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">Full video.</a>&nbsp;

Bidfood Bahrain proudly activated MONIN at the exclusive VIP movie premiere of “I Know What You Did Last Summer”, hosted by EPIX Cinema —

Bidfood Bahrain Showcases MONIN at the VIP Premiere of “I Know What You Did Last Summer”.

A fresh episode of Bon App&eacute;tit is here. This time featuring the culinary mastery of Chef Sunil from the renowned TOTO Restaurant in Abu Dhabi. Powered by #myBidfood, the episode offers a behind-the-scenes look at one of Chef Sunil&rsquo;s standout creations: his signature Grilled Octopus.

Bringing his Italian heritage to the forefront, Chef Sunil crafts a dish that is both rooted in tradition and elevated through modern finesse. At the heart of this masterpiece is Wet Fish&rsquo;s premium Octopus, known for its superior quality and ocean-sourced freshness. With precision and passion, Chef Sunil transforms this exceptional ingredient into a dish that is both visually striking and rich in flavour.

From the careful preparation to the final elegant plating, viewers are taken on a culinary journey that highlights the art, story, and technique behind every bite.

This episode of Bon App&eacute;tit is a celebration of ingredient excellence, cultural inspiration, and the passion that drives the UAE&rsquo;s vibrant culinary scene. Stay tuned for more episodes that spotlight the region&rsquo;s top chefs and the premium products that bring their visions to life. 
 
Watch <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-ugcPost-7351878655679094784-c1t6?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">now</a>

A fresh episode of Bon Appétit is here. This time featuring the culinary mastery of Chef Sunil from the renowned TOTO Restaurant in Abu Dhabi.

Bon Appétit Series: Chef Sunil of TOTO Restaurant, Abu Dhabi

As part of our ongoing commitment to supporting and empowering industry partners, Bidfood UAE was proud to sponsor the Marriott Hotels Annual Liquid Academy Challenge, an exciting and inspiring event that brought together talented baristas from various Marriott outlets across the UAE.

Hosted under one roof, the challenge served as a vibrant platform for baristas to showcase their creativity, technical skill, and passion for the craft. Powered by #myBidfood and featuring the globally renowned #illycaff&egrave;, the competition highlighted the artistry behind every cup of coffee.

Our team of professional illy baristas played a key role in the event, serving as expert judges to evaluate the participants&rsquo; creations. Each competitor was tested on their speed, craftsmanship, and attention to detail, raising the bar for excellence in beverage service and innovation.

Events like the Liquid Academy Challenge are a testament to the incredible talent within the hospitality industry. At Bidfood UAE, we are always proud to support initiatives that foster growth, celebrate skill, and help elevate standards across the sector.

Congratulations to all the passionate baristas who took part and thank you to Marriott Hotels for championing such meaningful opportunities for development and recognition. 
 
Explore more:<a href="https://www.linkedin.com/feed/update/urn:li:activity:7335234314537725952"> Bidfood UAE</a>

&nbsp;

As part of our ongoing commitment to supporting and empowering industry partners, Bidfood UAE was proud to sponsor the Marriott Hotels Annual Liquid

Bidfood UAE Sponsors Marriott Hotels’ Annual Liquid Academy Challenge.

In alignment with our commitment to sustainability and environmental stewardship, Bidfood UAE proudly joined the global celebration of World Environment Day through a series of symbolic and impactful initiatives aimed at raising awareness and inspiring change across our team.

As a powerful reminder of how small actions can create a ripple effect, we turned off all office lights for 30 minutes&mdash;a simple pause in energy consumption that echoed our solidarity with the planet and the urgent need to address climate change. But our commitment didn&rsquo;t stop at symbolism.

To encourage lasting behavioural shifts, Bidfood UAE distributed potted plants to team members&mdash;a living token of growth and renewal&mdash;as well as reusable water bottles designed to reduce reliance on single-use plastic. These thoughtful gestures reflect our continued efforts to embed sustainability into our everyday practices.

This initiative stands as a reflection of our broader mission: to champion environmentally responsible habits within our operations and beyond. At Bidfood, sustainability is not just a day&mdash;it&rsquo;s a mindset, a long-term pledge to protect our planet for future generations.

&nbsp;Watch the full video to see how we celebrated and what sustainability means to us at Bidfood UAE: <a href="https://www.linkedin.com/feed/update/urn:li:activity:7335980160698961920">Check it out!</a>

Together, let&rsquo;s nurture a culture of action&mdash;because every small step matters when it comes to building a better world. 
&nbsp;

In alignment with our commitment to sustainability and environmental stewardship, Bidfood UAE proudly joined the global celebration of World

Bidfood UAE Marks World Environment Day with Action and Awareness.

Bidfood UAE proudly participated in La Notte Bianca. It was an elegant, aperitivo-style evening hosted at Bussola in Mina Seyahi, part of the prestigious Westin Hotels. The exclusive event brought together culinary sophistication and Italian flair in a night designed to celebrate taste, ambiance, and refinement.

As part of the experience, Bidfood curated a premium cheese showcase, placing a spotlight on one of Italy&rsquo;s most celebrated culinary treasures: Parmigiano Reggiano. Guests were invited to savour this iconic cheese in all its rich complexity. Its nutty aroma, crystalline texture, and unmatched depth of flavour perfectly complementing the stylish atmosphere of the evening.

The Bidfood Specialty Cheeses selection added an authentic touch to the white-themed gathering, blending heritage and quality with the charm of a Mediterranean night. From artisanal presentation to expert pairing, every detail was crafted to elevate the senses and offer guests a memorable gourmet journey.

La Notte Bianca by Westin was a true celebration of indulgence, where Bidfood was proud to contribute its expertise in premium ingredients and help create a sophisticated culinary experience that delighted every palate. 
 
Explore more: <a href="https://www.linkedin.com/feed/update/urn:li:activity:7346074924286935040">Bidfood UAE&nbsp;</a>

Bidfood UAE proudly participated in La Notte Bianca. It was an elegant, aperitivo-style evening hosted at Bussola in Mina Seyahi, part of the

Bidfood Showcases Specialty Cheeses at La Notte Bianca by Westin.

Bidfood UAE proudly hosted a remarkable week of exclusive training sessions, led by the esteemed Gruppo San Pellegrino team who travelled from Italy to share their deep expertise and passion. The series brought together teams from Bidfood UAE, Ossiano at Atlantis The Palm, and Tashas, offering an in-depth exploration into the world of premium mineral waters.

Throughout the week, participants were immersed in the rich heritage and refined craftsmanship behind the iconic San Pellegrino and Acqua Panna brands. From the smooth, balanced taste of Acqua Panna, sourced from the rolling hills of Tuscany to the crisp, sparkling minerality of S.Pellegrino from the Italian Alps, each session unpacked the unique terroirs, taste profiles, and perfect pairing techniques that define these globally celebrated waters.

The training went beyond traditional learning. Through storytelling, guided tastings, and sensory evaluations, the Gruppo San Pellegrino team created an engaging, hands-on experience that deepened the understanding of water&rsquo;s role in elevating fine dining and hospitality.

One of the highlights was the exclusive session held at Ossiano, Atlantis Resorts, where their team experienced a tailored deep dive into the art and science of water tasting sharpening their sensory awareness and refining their service to even higher standards. Likewise, the Tashas team participated in this enriching journey, gaining practical insights that will enhance their premium customer experience.

It was a week where heritage met innovation, and taste met knowledge, a celebration of excellence that left a lasting impression on every participant. Bidfood UAE remains committed to investing in world-class training experiences that inspire and empower the teams we serve. 
 
Explore more:&nbsp;<a href="https://www.linkedin.com/feed/update/urn:li:activity:7343590958464229376/?actorCompanyId=265572">Bidfood UAE</a>

&nbsp;

Bidfood UAE proudly hosted a remarkable week of exclusive training sessions, led by the esteemed Gruppo San Pellegrino team who travelled from Italy

An Immersive Week of Excellence: Bidfood UAE Hosts San Pellegrino Training Series

Bidfood Oman, in partnership with Kraft Heinz, hosted an exclusive culinary showcase to launch the HEINZ Professional Mayonnaise &ndash; a premium, versatile mayonnaise developed specifically for chefs and foodservice professionals across the hospitality sector.&nbsp; 
The event was centred around interactive food display stations, allowing guests to explore and taste a curated menu that highlighted the versatility of HEINZ Professional Mayonnaise.&nbsp; 
Guests moved through themed stations featuring Hot Canap&eacute;s, Cold Canap&eacute;s, Desserts. &nbsp; 
A dedicated Dipping Station showcasing fried items paired with a variety of HEINZ speciality sauces made with Pro Mayo. At the Dipping Station, guests sampled LambWeston Really Crunchy Fries, Tanmiah and Pacific West fried products, paired with sauces made with HEINZ Pro Mayo. Each dish served was crafted using HEINZ Pro Mayo, demonstrating its application across different formats and cuisines.&nbsp; 
The event hosted over 50 F&amp;B professionals, chefs, and decision-makers. A short presentation was delivered by representatives from HEINZ and Bidfood Oman, introducing the product and walking through its USPs.&nbsp;

Guests freely interacted with brand representatives at each station, allowing for a product-focused, experiential tasting journey.&nbsp;

Check out the highlight:&nbsp;<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_bidfoodoman-kraftheinz-heinzpromayo-activity-7341048060006793216-YfBp?utm_source=share&amp;utm_medium=member_android&amp;rcm=ACoAABzvWr8BWoSpg94kF4qG-xqDwMeQI1pIVO0  ">here</a> 
To enquire or order, click on the following link:&nbsp;<a href="http://  https://bit.ly/3W7Ju4u ">myBidfood</a>

Bidfood Oman, in partnership with Kraft Heinz, hosted an exclusive culinary showcase to launch the HEINZ Professional Mayonnaise – a premium,

HEINZ Pro Mayo Makes Its Mark in Oman

Bidfood presents The Tale of Cuts, a unique experience where premium cuts from our extensive meat portfolio take center stage. This exclusive initiative provides expert insights into the finest meat selections, guided by seasoned chefs across Dubai.

For our latest feature, we teamed up with Chef Ryan from RARE, City Walk, to spotlight the Cube Roll&mdash;a cut known for its exceptional marbling and rich flavour. Chef Ryan showcased the unique taste profile of this premium meat, demonstrating expert techniques that enhance its natural qualities.

Watch the full video <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-abg-mybidfood-activity-7338882747312001024-2Nlv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">here&nbsp;</a>

Stay tuned as we continue to explore the world of premium meats, bringing you the finest cuts and culinary expertise from the best chefs in the industry! 
&nbsp;

Bidfood presents The Tale of Cuts, a unique experience where premium cuts from our extensive meat portfolio take center stage. This exclusive

Tale of Cuts featuring: ABG Cube Roll at RARE City Walk.

Bidfood UAE, in collaboration with Sweet Street, hosted an exclusive and indulgent afternoon at Sal&rsquo;s Bistro, Jumeirah Islands, to unveil the Sweet Street Collection&mdash;a premium lineup of frozen, ready-to-serve desserts tailored for the HORECA industry. This intimate tasting and networking experience welcomed 20 distinguished guests for a showcase of innovation, quality, and culinary artistry.

A Curated Journey of Taste: &ldquo;The Collection&rdquo;

Dubbed The Collection, the event was more than just a product launch. It was a sensory experience designed to highlight Sweet Street&rsquo;s commitment to excellence and creativity in dessert craftsmanship. Guests were invited to explore an extensive range of Sweet Street&rsquo;s best-loved classics and newest innovations&mdash;all conveniently available on the myBidfood platform.

Among the standout highlights was the much-anticipated Japanese Collection, featuring an array of premium desserts inspired by iconic flavors such as Ube and Yuzu Cheesecakes. These new additions brought a refined, global twist to the already celebrated Sweet Street portfolio.

Spotlight on Sweet Street Favorites

Attendees were also treated to timeless favorites, including:

<ul>
	<li>Chocolate Lovin&rsquo; Spoon Cake</li>
	<li>Carrot Cake</li>
	<li>Chocolate Torte</li>
	<li>Rockslide Brownies</li>
	<li>Banana Pullman Bread</li>
	<li>Sour Cream Coffee Cake</li>
	<li>Blueberry Scones, Carrot Cake</li>
</ul>

Seamless Ordering with myBidfood

All showcased products are exclusively available for order through the <a href="https://bit.ly/3GhsDGA">myBidfood</a> platform, ensuring quick, seamless access for professionals in the foodservice industry. With convenience, variety, and gourmet quality at the forefront, Sweet Street&rsquo;s range empowers chefs and restaurateurs to elevate their dessert menus effortlessly. 
 
Check it out <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-bidfooduae-sweetstreetcollection-activity-7333089162348089345-RFOX?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">here.</a>

Bidfood UAE, in collaboration with Sweet Street, hosted an exclusive and indulgent afternoon at Sal’s Bistro, Jumeirah Islands, to unveil the Sweet

Our Latest News