In support of Breast Cancer Awareness Month, Bidfood UAE teamed up with Marriott Global Office to deliver a unique Illy coffee experience during their Pinktober Town Hall. The event featured Illy’s Arabica Selection Brasile Cerrado Mineiro, a coffee produced entirely through regenerative agriculture, which protects and preserves the soil where it grows. Attendees enjoyed the sustainably sourced brew in various forms, including cold brew, Illy Crema, and classic espresso. This activation not only raised awareness for breast cancer but also emphasized the importance of sustainable practices, highlighting both companies’ commitment to environmental stewardship and social responsibility.
This partnership not only highlighted Bidfood’s dedication to supporting socially and environmentally conscious initiatives but also their ongoing mission to deliver exceptional, sustainable products to their partners. By blending advocacy with innovation, Bidfood and Illy demonstrated how businesses can drive meaningful change while delivering premium experiences.